Advertising with Love Wins California
Marriage equality is good for your business. Did you know…
$414+ million estimated impact of same-sex weddings on California’s economy.
72% of LGBT Population say it is extremely important to buy products from gay-friendly companies.
42% of LGBT adults are more likely to consider a brand that has tailored an ad to them.
Only 23% of same-sex couples read a traditional wedding magazine.
70% of LGBT adults would pay a premium for a product from a company that supports the LGBT community.
78% of LGBT adults and their friends or relatives would switch brands to companies that are known as LGBT friendly.
$830 billion estimated nationwide, gay and lesbian buying power.
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